Building Brain Capital
We are uniting leading private sector companies and institutions to optimize cognitive health for better business results and healthy longevity.
The Challenge
Thriving in a technological knowledge economy demands cognitive skills such as creativity, analytical thinking, focus and memory retention, but our workplaces and communities lack science-based solutions that build our brains and the bottom line.
Economic Brain Drain
Impaired brain health is costing the global economy as much as $8.5 trillion a year in lost productivity
Disengaged Employees
More than two-thirds of employees in the U.S. report they are not engaged or actively disengaged
Solution deficit
Disparate, underutilized wellness programs overlook an indispensable asset: our brains.
Our Approach
Build brain health capital by advancing measurably effective brain healthy workplaces, communities, and product and services grounded in neuroscience.
Engaged Workforce | The individuals we employ
Employers need better solutions. We are applying neuroscience to the workplace, creating effective tools to help organizations enhance the cognitive health and skills of their employees.
LEARN MORE →
Resilient Communities | Where our businesses operate
Community brain health is a business strategy. We’re developing solutions that help employers enhance workforce availability, productivity, and engagement.
LEARN MORE →
Informed Consumers | The customers we serve
Consumers are buried in false claims. We are identifying evidence-based product and services that support brain health and longevity - and ensuring those that need help most have access.
LEARN MORE →
Founding Partners
Join Us
Join a collaborative of private sector leaders developing innovative solutions to improve cognitive health and performance for a more prosperous, inclusive economy.
Our members and advisors represent are some of the largest private sector organizations in the world:
Benefits of Becoming a Founding Partner or Member:
Be at the forefront of shaping solutions that will benefit your bottom line and extend healthy and productive years of your employees.
Learn from and benchmark against industry peers.
Access knowledge and data to better understand and address customer, employee and community needs.
Build relationships with experts and innovative corporate and policy leaders.
What do we mean by brain health?
Inputs
-
Emotional, psychological, and social well-being and quality of life including connection and purpose.
-
Addressing risk factors such as obesity, hypertension, hearing loss, physical inactivity, poor nutrition; social isolation and loneliness, and brain injury can reduce the risk of neurological disorders and mental illness
-
Maintaining and improving cognitive and motor abilities and skills such as memory, focus, resilience, creativity, wisdom, learning, and emotional intelligence.
-
Education, air quality, inequality, equal opportunity, racism, trauma all have an impact on our brain health.
Brain health refers to the overall well-being and optimal functioning of the brain allowing a person to realize their full potential over the life course.
Outputs
-
Engagement, recruitment, retention, community volunteerism, reputation, corporate responsibility,
-
Creativity, memory, adaptability, judgment, collaboration, learning.
-
Safety, resilience
-
Reduced health costs, injury claims, and absenteeism
Learn more about Defining Brain Health →